Branding tip: Your audience wants to know the people behind the business. In this episode, we practice what we preach.
Every founder has a story. In this episode, Paul and Grace share theirs—how a camera, a classroom, and a lot of scrappy determination turned into a creative agency that helps service businesses grow.
You’ll hear how their very different paths (video production and education) shaped the way they think about branding, leadership, and growth—and why they believe every business should put more of their story out front.
What You’ll Learn:
➡️ Why scrappy starts lead to strong leadership. From Paul’s church tech days to Grace’s classroom experience, learn how working with limited resources shaped how we build teams today.
➡️ How to grow your business without doing everything yourself. We talk about moving from “one-man show” to leading a team—and how founders can make that shift without burning out.
➡️ Why telling your story isn’t optional—it’s a business advantage. Your background, your values, your mission—these aren’t fluff. They’re brand fuel.
➡️ The truth about consistency. Grace shares how teaching taught her the real power of repetition—and how that applies directly to your marketing.
➡️ How to attract the right people to your team. When you create momentum and opportunity, good people want in. We’ve lived it—and we’ll show you how it works.
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The Studio → https://www.bigscreentx.com
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Credits:
A Griffith Media production.
Recorded at Big Screen Studios, Dallas, TX.
Produced by the Griffith Media team.